3 reasons why professional yoga pictures work for your business

I have been a photographer for over 10 years now and as someone who has always been reluctant to invest in my business because of a lack of financial stability, I can only relate to those who can be skeptical to do so too. However since I have decided to take myself seriously - I invested in a business course, an accountant, a business coach … - there is no turning back!

So how can photography help you with your yoga business?

It will make you stand out

A photoshoot with the right person will have your vision in mind as well as your personality and will help you market your offering more easily that with a screenshot grabbed from a practice video or a picture reluctantly taken by your flatmate. If you don’t take your business seriously, it will be difficult for others to see you as a professional.

Your students want to get to know you

The right photoshoot will have all the elements necessary to represent you accurately towards the audience that you want, and will be as eloquent as a thousand words. A yoga photoshoot is bespoke, tailored to you and unique!

We live in a visual world

A website is essential for your business and unfortunately people on search engine do judge a book by its cover - a beautiful website with pixelated blurry photos might mean a potential student decides to go for a different offer. We live in a very visual world and first impressions matters. We are all little magpies attracted to the pretty shiny things - this is why Instagram has been such a successful platform for the longest time.

Now just like you don't need social media to be successful, you don't need professional photography either - however, both those things are a great way to deepen connections with current or potential students, for people to get to know your values and what you're about and for your career to be accelerated!