If you want your customers to trust you, you’ve got to show them authenticity.
business insight Camille Marie Bieber business insight Camille Marie Bieber

If you want your customers to trust you, you’ve got to show them authenticity.

As a photographer working in the fitness and fashion industries, I’ve seen firsthand the need for a shift toward more authentic, relatable visual storytelling in activewear campaigns. When brands move beyond the typical staged imagery and embrace genuine, real-life moments, they not only stand out but also build a deeper connection with their audience.

Here’s why authentic photography can—and should—transform the future of activewear campaigns.

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Personal branding shoot for Alice Kelpie in Cambridge
full photoshoots Camille Marie Bieber full photoshoots Camille Marie Bieber

Personal branding shoot for Alice Kelpie in Cambridge

Working with Alice, a body-based holistic facilitator, was an inspiring journey. She blends spiritual, esoteric, and scientific practices to help clients deeply understand and connect with themselves. Our collaboration went beyond aesthetics—we created a brand as genuine, transformative, and grounded as Alice's work with her clients.

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Why body inclusivity and sustainable fashion go hand in hand
business insight, body image Camille Marie Bieber business insight, body image Camille Marie Bieber

Why body inclusivity and sustainable fashion go hand in hand

Sustainable fashion isn’t just about the clothes—it’s about building a community of people who share a commitment to environmental and ethical values. By being inclusive of all body types, sustainable fashion can cultivate a more supportive and connected community. When everyone feels welcome, more people are likely to adopt sustainable practices, whether that’s buying consciously or styling sustainably.

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Capturing Confidence in Every Body with Sustainable Fashion
business insight Camille Marie Bieber business insight Camille Marie Bieber

Capturing Confidence in Every Body with Sustainable Fashion

In sustainable fashion photography, one of the most powerful tools we have is the ability to shape how people see themselves and others. For me, as a sustainable fashion photographer and body inclusivity advocate, this means capturing images that not only showcase beautiful, eco-friendly clothing but also empower every individual to feel seen, valued, and confident in their own skin.

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Clothing brands : Are you championing queer people only during Pride month ?
business insight Camille Marie Bieber business insight Camille Marie Bieber

Clothing brands : Are you championing queer people only during Pride month ?

In recent years, there has been a notable shift in the conversation around diversity and inclusion within the fashion industry. While mainstream brands have begun to feature more diverse models in their campaigns, an unsettling pattern persists: the overwhelming representation of “straight-presenting” individuals, particularly in LGBTQ+ contexts. This raises critical questions about the authenticity of brand messaging and the true inclusivity of the fashion world.

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Branding photoshoot for Jessica Stewart in London
full photoshoots Camille Marie Bieber full photoshoots Camille Marie Bieber

Branding photoshoot for Jessica Stewart in London

As a yoga teacher, Jessica brings a profound sense of mindfulness and dedication to her practice. Through our lens, we aimed to capture the fluidity of her movements, the strength in her poses, and the peacefulness that radiates from within. Each image tells a story of balance, resilience, and the beauty found in the present moment.

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The #1 thing that makes me yawn when I come accross a new activewear brand
business insight, body image Camille Marie Bieber business insight, body image Camille Marie Bieber

The #1 thing that makes me yawn when I come accross a new activewear brand

As a photographer working in the activewear space, I believe it's time to shift the focus. Strength, health, and fitness come in all shapes, sizes, and forms, and the campaigns we create should reflect that diversity. Here’s why embracing all body types in activewear marketing is not only the right thing to do but also a powerful way to connect with consumers on a deeper, more meaningful level.

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Sustainable brands : are you making this mistake ?
business insight Camille Marie Bieber business insight Camille Marie Bieber

Sustainable brands : are you making this mistake ?

While sustainability is about preserving the planet, it’s also about people—all people. So, why do so many sustainable fashion campaigns still cater to a narrow view of what’s "marketable" or "beautiful"? It's time we rethink this approach, as representation and diversity should be fundamental to the brand’s mission, just like environmentally friendly materials and ethical labor practices. The images we create as photographers have the power to shift perceptions, and it’s crucial we make them as inclusive as the brand values themselves.

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To make your activewear brand stand out from the crowd, do the opposite of what most people do …
business insight, body image Camille Marie Bieber business insight, body image Camille Marie Bieber

To make your activewear brand stand out from the crowd, do the opposite of what most people do …

Activewear is for everyone, and activewear campaigns need to reflect that. To do so, they must embrace diversity in body types, showcasing a range of sizes, shapes, and abilities. By doing so, brands can foster deeper connections with their audience, promote body positivity, and send a powerful message: fitness isn’t about fitting into a mold; it’s about movement, health, and empowerment for all.

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Hampi tips
travel Camille Marie Bieber travel Camille Marie Bieber

Hampi tips

After a long overnight bus coach that was certainly interesting, I made it to Hampi. Hampi is an ancient village in Karnataka surrounded by temple ruins ranging from the 14th to the 16th century. The whole complex is an outdoor museum and very rich in history. Most of the monuments are Hindu, some are Jain and a couple are Muslim.

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