The Winding Way Podcast - How I Built A Successful Creative Business As A Migrant - #01
In this opening episode, Camille shares her journey as a queer, neurodivergent, first-generation migrant who built a successful creative business in the wellness space without family wealth, a corporate background, or a linear path. From a difficult upbringing in France and experiences with eating disorders, trauma, and financial instability, Camille traces her evolution from photographer to yoga teacher and founder of Lila & Co.
The absence of colour isn’t neutral.
Show me a wellness brand with a beige aesthetic and I'll show you someone playing it safe. Show me a coach with a neutral palette and I'll show you someone trying not to be othered. Show me a yoga studio decorated in cream and white and I'll show you a space that centers a very specific demographic.
The Winding Way - Trailer
This podcast is a soft place to land for wellness entrepreneurs and creatives with non-linear paths. Through personal stories and unconventional business insights, Camille explores what it means to be visible, embodied, and confident while building a business rooted in integrity, creativity, and self-trust.
Building a brand doesn’t require you to be palatable
Your brand feels exhausting because you're performing a version of yourself that doesn't exist. You're straightening your hair in your brand photos when you usually wear it natural. You're using neutral tones when your closet is full of bright colors. You're softening your language, rounding your edges, making yourself digestible. And then you're confused about why your ideal clients aren't finding you.
We can tell you are using Chat Daddy
Your audience scrolls past generic brands the same way they skip bot comments. There's nothing to grab onto. No texture, no humanity, no reason to believe you over the next wellness coach with the same beige aesthetic and the same "manifest your dreams" messaging.
Personality isn't optional anymore. It's the only thing building trust.
Personal Branding Photoshoot for Annie Norton
Annie is a yoga teacher and needed some images for her yoga business. We met on a. sunny Spring day and had a wonderful time frolicking in a field, before shooting in a yoga studio in her town.
Personal Branding Photoshoot for Katrina Madrilejo
Personal branding photoshoot with coach, yoga teacheer and retreat leader Katrina. We split the shoot between a lovely studio in London and the beach as Katrina’s vibe is barefoot free spirited mermaid.
We didn’t want the final images to scream England and I think we succeeded !
Personal branding photoshoot for Cally
Personal branding photoshoot for yoga teacher Cally in London.
We split our time between a lovely photography studio in East London and the park. We wanted the bulk of the images to be in studio for Cally to use everywhere as she was planning a move at the time of our shoot - we didn’t want anything to be recognisable.
Brand shoot for Pachamama collective
Working with Pachamama Collective wasn't just about taking pictures—it was about telling a story. A story of mindful creation, of craftsmanship honoring both tradition and nature, and of a brand shaping fashion's future with respect for our planet.
Brand shoot for Sustainable brand Kynd
Capturing the spirit of sustainable period pants brand Kynd as a photographer was both exciting and meaningful. My goal was to create timeless images with a touch of nostalgia, reflecting the brand's mission of comfort, sustainability, and empowerment. We used both digital and film cameras to achieve the perfect vintage vibe—blending digital sharpness with film's warmth and texture.
5 things every new business owner need to know
Telling you things I wish I knew when I started running my own business
Personal branding photoshoot with Maria Sousa in London
Collaborating with Maria—a ballet teacher, yoga instructor, and mentor—offered an exciting chance to create a brand that truly captures her unique approach and values. Our aim was to craft an identity that felt both authentic and approachable, one that would resonate with her audience and embody the essence of her work.
Why I have so many return clients
Well this is awkward. But I’m gonna talk about how great I am.
The secret behind feeling comfortable on camera …
Most people are booking a photoshoot because they are in the middle of a major transition. They are expanding their business, or starting it.
Their life is about to change and a photoshoot is 100% part of the process. By worrying about the outcome of the shoot you are missing out on the right NOW.
5 tips to compete with AI
Personal branding expert Camille Marie Bieber on how to show up in a world where the lines between real and manufactured are blurred.
What is included in a personal branding photoshoot?
A personal branding photoshoot is more than just a photo session—it’s a comprehensive experience designed to bring your brand to life. Every detail is carefully planned to ensure the final images reflect your unique personality, story, and professional identity. If you’re considering investing in personal branding photography, here’s a breakdown of what’s included in a session and why these elements are essential for creating impactful visuals.
Personal branding photoshoot in London for Maria Teresa Chietera
Recently, I had the privilege of working with Maria, a mindfulness coach and yoga teacher, for a photoshoot in a London studio.
Branding photoshoot in London for Sabine Dahlen
Sabine reached out to me at the beginning of her journey to be an aromatherapist. She is a multi passionate holistic healer, having trained as a nurse, a massage therapist and currently juggling her two careers - with another one on the way.
Branding photoshoot for Sian Roberts in London
This summer, I had the pleasure of working with Sian, the founder of DWTYLife, on a photoshoot that beautifully captured her essence as a space holder. Sian's mission is to help people discover their happiest selves, using tools like yoga and gratitude practices to guide others on transformative journeys.
Retreat photography in Ibiza
Charlotte Reynolds is a business badass whom I have known for many years. When she launched her first ever mastermind business retreat in Ibiza, she asked me to photograph it and what an experience !