Brand shoot for travel yoga mats And Flow

A Colorful Collaboration with And Flow Yoga Mats

I recently had the pleasure of working with And Flow, a yoga mat brand that stands out for its vibrant, artist-designed mats. The brand is all about celebrating creativity and the joy that comes from movement, which made this shoot both exciting and rewarding.

In addition to capturing the images, I took an active role in scouting the models and selecting the location. The goal was to highlight the unique, colorful designs of the mats while keeping the focus on the fluidity and energy of yoga. I worked with models whose diverse personalities and practices aligned with the brand’s inclusive and joyful spirit.

For the setting, I chose a bright, open space that allowed the natural light to enhance the mats’ bold patterns. The location perfectly complemented the vibrant designs and provided an atmosphere of calm and movement.

The result is a collection of images that showcase the mats not just as products, but as pieces of art that inspire creativity and connection. It was a great experience working with a brand that places such emphasis on supporting artists and bringing color and energy to the yoga community.